“Eroi di plastica”, the new single by ArtemisiA, is available on all major digital platforms from Friday, July 17 via Volcano Records.

Direct, dark and deeply personal, the song draws from real-life experiences, but develops into a broader reflection on the power dynamics that still affect many women in oppressive workplaces ruled by arrogant, incompetent authorities unable to recognise the value of the people around them. “Eroi di plastica” explores the systematic attempt to erase individual identity, suppress independent thought and make those subjected to abuse believe they are not worthy enough. Personal experience thus becomes collective material, taking the form of a denunciation of mechanisms sustained by fear, control and constant devaluation.

Musically, the single reinforces ArtemisiA’s heavy rock and progressive metal identity through songwriting that combines energy, narrative tension and dark atmospheres. The heavier side of the band’s sound supports a highly evocative lyric in which anger, memory and the desire for redemption coexist within an intense and uncompromising narrative. In this context, the choice to sing in Italian carries particular significance. For a band released by Volcano Records, a label long recognised for its international activities and global promotional work, the Italian language is neither a limitation nor a form of geographical isolation. On the contrary, it becomes a vehicle for poetry, beauty, identity and powerful ideas, capable of conveying emotional and narrative nuances that do not need to be translated in order to feel universal.

With “Eroi di plastica”, ArtemisiA show how a song can remain firmly rooted in a specific cultural identity while still speaking to a much wider audience. The language of music, protest and dignity ultimately transcends linguistic boundaries, especially when it emerges from authentic experience.

Listen to “Eroi di plastica” on all major streaming platforms and watch the official video on YouTube: https://www.youtube.com/watch?v=3itWP5ImteM

Also check out the previous single ‘Ciò che l’acqua mi ha dato’: https://www.youtube.com/watch?v=lEFnLMeXCI4

Further info at
www.volcanopromotion.com
www.artemisiaband.it